11 Updates
Beyonce Knowles becomes face of Pepsi

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi. The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the...

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1 year ago

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

 
Update
11

17 minutes ago

Beyonce, Blue Ivy Dress as Janet Jackson, Michael Jackson for Halloween 2014: Adorable Photo

Oct 31 2014 5:38pm CDT | Source: USMagazine

Beyonce and her daughter Blue Ivy dressed up as Janet Jackson (circa her Rhythm Nation era) and Michael Jackson for Halloween -- see the adorable photo!This article originally appeared on Usmagazine.com: Beyonce, Blue Ivy Dress as Janet Jackson, M ...
Source: USMagazine   Full article at: USMagazine
 

 
Update
10

18 minutes ago

Beyoncé And Blue Ivy Go As Janet Jackson & Michael Jackson For Halloween! See The Adorable Photo That Very Well Might Break The Internet HERE!

Oct 31 2014 5:37pm CDT | Source: PerezHilton

We bow down to these flawless Halloween costumes! [ Photo: Beyoncé Channels Janet Jackson's Rhythm Nation Video For Halloween! ] Beyoncé just took to Instagram to post a photo of her and Blue Ivy dressed up as Janet Jackson and Michael Jackson, respectively. If you think you can beat Queen Bey in a costume contest, we've got two words for you: Beat It! We're not saying that you can beat Beyoncé, we're telling you to scram!! Also, if anyone has any doubt that Blue ...
Source: PerezHilton   Full article at: PerezHilton
 

 
Update
9

48 minutes ago

This Couple On Sex Sent Me To The E.R. Were 'Drinking Watermelon' & Something CRAZY Happened! Find Out The Strange & Gross Details HERE!

Oct 31 2014 5:06pm CDT | Source: Perez Hilton

We have a feeling this was NOT what Beyoncé had in mind when she penned the infamous "I've been drinking watermelon" line in Drunk In Love! On a new episode of Sex Sent Me to the E.R.(the title speaks for itself), a guy recounted the time he sent his girlfriend to the E.R. after sex. The super strange part of the story was when the man revealed he had rubbed watermelon juice over his private area prior to intercourse. Yeah, w ...
Source: Perez Hilton   Full article at: Perez Hilton
 

 
Update
8

54 minutes ago

Beyoncé Dressed Up As Janet Jackson & Blue Ivy Dressed Up As Michael Jackson For Hallowe’en

Oct 31 2014 5:01pm CDT | Source: Pink is the New Blog

Hallowe’en is *just* getting started here on the East Coast (6PM ET) but I’m ready to call it game over because Beyoncé and her daughter Blue Ivy have already won the night. Bey posted a photo of her Hallowe’en costume on her official Instagram profile showing her dressed as Janet Jackson, from the Rhythm Nation [. ...
Source: Pink is the New Blog   Full article at: Pink is the New Blog
 

 
Update
7

2 hours ago

Beyoncé Nails It With a Janet Jackson Halloween Costume--Check It Out!

Oct 31 2014 3:39pm CDT | Source: E! Online

Only the Queen Bey herself could knock it out of the park like this… Beyoncé's  Halloween costume pays tribute to one of her favorite pop divas of all time: Janet... ...
Source: E! Online   Full article at: E! Online
 

 
Update
5

2 hours ago

Watch Beyonce Out And About In New York City!

Oct 31 2014 3:24pm CDT | Source: OKMagazine.com

Beyonce could barely make it to her awaiting SUV Thursday night, after leaving an office building in New York City. Cameramen flashed their lights in her face trying to snap a photo, and cars honked all around her. Just another day in the life of Beyonce! The 33-year-old beauty was without Jay Z (and her wedding ring!) but not to worry-she and Jay met up later that night at Barclay’s Center in Brooklyn, where the rapper performed. PHOTOS: Beyonce Dresses As Jane ...
Source: OKMagazine.com   Full article at: OKMagazine.com
 

 
Update
4

2 hours ago

Amazing, Exclusive Pop Culture Halloween Pumpkins

Oct 31 2014 3:21pm CDT | Source: Gawker

Pumpkin carving is a somewhat enjoyable Halloween tradition that follows you from the inescapable family gatherings of youth to to the unbearable pumpkin carving parties of adulthood. Though most of us partake in the yearly activity, some of us go above and beyond. Like whoever did that Bey ...
Source: Gawker   Full article at: Gawker
 

 
Update
3

3 hours ago

Beyonce And Blue Ivy’s Matching Costumes Are The Best, No Surprise There

Oct 31 2014 2:53pm CDT | Source: Crushable

I gotta be honest with you guys, North West pretty much set the standard for adorable celebrity kid Halloween costumes this year, and for a second I wasn't even sure anyone would step onto the field to challenge her. But then the clouds of dust cleared and there, on the horizon, was Blue Ivy, with a costume that's not only adorable, but matches Beyonce's. Who run the world? Them. More »Beyonce And Blue Ivy’s Match ...
Source: Crushable   Full article at: Crushable
 

 
Update
2

4 hours ago

Beyonce & Jay Z Dress Up Blue Ivy As Michael Jackson for Halloween

Oct 31 2014 1:32pm CDT | Source: Oh No They Didn't!

Beyoncé and Blue Ivy Dress as Janet and Michael Jackson for Halloween http://t.co/mBhWxWcfI1 pic.twitter.com/HCk7wUk6mH— Rap-Up (@RapUp) October 31, 2014 Sour ...
Source: Oh No They Didn't!   Full article at: Oh No They Didn't!
 

 
Update
1

4 hours ago

Beyonce Plays With Prints

Oct 31 2014 1:00pm CDT | Source: I'm Not Obsessed

Take a look at this shot Beyonce posted on Instagram. Judging by the short bangs (which she lost upon returning to New York), I’m guessing Beyonce was still touring museums in London when this picture was taken. As you can see, she had fun mixing it up with prints. RELATED: Beyonce and Jay Z are gallery-hopping across the pond. I never would’ve thought to pair that top with that skirt. I like each of them individually, though, so I can se ...
Source: I'm Not Obsessed   Full article at: I'm Not Obsessed
 

 

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<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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