Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles becomes face of Pepsi

Beyonce Knowles has become the new face of Pepsi.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

 
 
 

<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

blog comments powered by Disqus

Latest stories

Charlize Theron Features in the Next Gillian Flynn Hit “Dark Places”
Charlize Theron Features in the Next Gillian Flynn Hit “Dark Places”
French director Gilles Paquet-Brenner has adapted an earlier written novel “Dark Places” by Gillian Flynn starring Charlize Theron in the role of Libby Day
 
 
Harrison Ford expected to make Full Recovery After Plane Crash
Harrison Ford's Plane Crash Reason Revealed
Harrison Ford’s plane crashed in a golf course on Thursday due to engine troubles but he only sustained minor injuries and is expected to recover completely after a few operations.
 
 
Harrison Ford is Battered but OK after Plane Crash
Harrison Ford Is Battered but OK after Plane Crash
The star of many action movies, Harrison Ford, was injured in an airplane crash in California recently. The injuries are not severe and he is expected to recover from his wounds soon.
 
 
Netflix and Leonardo DiCaprio strike a Docu-Deal
Netflix and Leonardo DiCaprio Strike a Docu-Deal
Streaming giant, Netflix, and acclaimed actor, Leonardo DiCaprio, have partnered together to feature upcoming documentary and docu-series projects about the environment.