11 Updates
Beyonce Knowles becomes face of Pepsi

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi. The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the...

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1 year ago

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

 
Update
11

28 minutes ago

Beyoncé and Jay Z's Labor Day PDA Puts an End to Any Divorce Rumors

Sep 1 2014 2:38am CDT | Source: PopSugar

Jay Z and Beyoncé Knowles were all kisses and cuddles while attending the Made in America Festival in LA on Sunday. The couple, who have been at the center of divorce rumors all Summer long, seemed to put an end to any relationship drama as they stayed close while watching the performances; they were smiling and laughing in the stands and Beyoncé sipped a drink as Jay had his arms around her waist. The annual music festival, which was founded by Jay Z in 2012, d ...
Source: PopSugar   Full article at: PopSugar
 

 
Update
10

2 hours ago

Beyonce & Jay Z Combat Split Rumors By Looking 'Crazy in Love'!

Sep 1 2014 12:39am CDT | Source: Just Jared

Beyonce and her husband Jay Z look so in love as they stand super close and get touchy feels while at day two of 2014 Budweiser Made in America Festival at the Los Angeles Grand Park on Sunday (August 31) in Los Angeles. The 44-year-old rapper, who puts on the festival every year, looked like he could not take his hands off of his gorgeous wife as they watched the acts and danced to the music. So ...
Source: Just Jared   Full article at: Just Jared
 

 
Update
9

16 hours ago

Demi Lovato Sings Kim Kardashian’s Praises: She Made Me Feel Comfortable “In My Own Skin”

Aug 31 2014 10:29am CDT | Source: GossipCenter

She’s gearing up to hit the road for a big tour next month, and Demi Lovato is definitely in an emotionally healthy place in her life these days. The “Skyscraper” singer found strength by looking to Kim Kardashian's example, noting that being stick-thin isn’t necessarily the ideal anymore. She explained, "I think curves are beautiful and I feel great. When I was growing up and when I was a pre-teen, the people that I had to look up to [fo ...
Source: GossipCenter   Full article at: GossipCenter
 

 
Update
8

17 hours ago

Michael Jackson’s Kids Celebrate His Birthday in King of Pop’s Hometown (PICS)

Aug 31 2014 9:52am CDT | Source: Gossip Cop

(Getty Images) Michael Jackson’s kids traveled to Gary, Indiana on Friday to celebrate what would have been the King of Pop’s 56th birthday. Paris, Prince, and Blanket were joined by other Jackson family members as they were greeted by fans outside of the family’s former home. CLICK HERE TO SEE THE PHOTOS The family traveled to Gary to take part in the city’s first-ever, three-day Michael Jackson Tribute Festival of the Arts, ...
Source: Gossip Cop   Full article at: Gossip Cop
 

 
Update
7

18 hours ago

In Case You Missed It: Best Stories & Pics From The Week

Aug 31 2014 8:26am CDT | Source: I'm Not Obsessed

Prince William and Kate Middleton were spotted going incognito at King’s Cross Station with their dog, Lupo. Here are some of the big stories from the past week! Beyonce was one of many singers to have a big night at the MTV VMAs. Bryan Cranston and Julia Louis-Dreyfus had big nights at the 64th Primetime Emmy Awards.  Hayden Panettiere revealed her unborn baby’s sex. Some people thought Sofia Vergara’ ...
Source: I'm Not Obsessed   Full article at: I'm Not Obsessed
 

 
Update
5

19 hours ago

LeAnn Rimes celebrated her 32nd birthday tweeting about her unicorn cake

Aug 31 2014 7:30am CDT | Source: Celebitchy.com

LeAnn Rimes celebrated her 32nd birthday on Thursday. I always forget that she’s a crazy-ass Virgo like me. LeAnn gives Virgos a bad name! Maybe that’s just me though… because I also think Beyonce’s control-freak-ness gives Virgos a bad name as well. We’re not all crazy control freaks, people. Just MOST of us. Some Virgos are like… Hugh Grant. Just… weird. So, how did LeAnn celebrate her birthday? She was in a biki ...
Source: Celebitchy.com   Full article at: Celebitchy.com
 

 
Update
4

20 hours ago

Taylor Swift Joining ‘The Voice’ As An Advisor!

Aug 31 2014 7:04am CDT | Source: I'm Not Obsessed

The upcoming season of ‘The Voice’ is sounding better and better! In addition to having Gwen Stefani and Pharrell Williams as new judges, Taylor Swift is joining the show as an advisor. She’ll fill the role that Chris Martin from ‘Coldplay’ had in season six. RELATED: What did you think of Taylor Swift’s outfit for the MTV VMAs? A source told Us Weekly: Taylor was an absolute pleasure to work with. She had great feedback for all the contestants. She made for an amazing mentor.” Taylor rep ...
Source: I'm Not Obsessed   Full article at: I'm Not Obsessed
 

 
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3

1 day ago

Kim’s Diss – Why She Never Wants to Become Beyonce’s Friend!

Aug 31 2014 1:14am CDT | Source: Posh24

Kim Kardashian has worked hard to be accepted by Beyonce, but the reality star has now abandoned her dream to be Queen Bey’s BFF. Kim, who has tried for years to get close with the 32-year-old singer, has given up her dreams and blames her for stopping Jay-Z from attending to her and Kanye West’s wedding in May.“Kim blames Beyoncé for Jay Z skipping their wedding,” the insider tells Radar Online. “Kanye considered Jay family, and the last minute decision for him to not come to their w ...
Source: Posh24   Full article at: Posh24
 

 
Update
2

1 day ago

Mariah Carey's Interview with Turkey's First Gay Magazine's First Issue!

Aug 30 2014 6:04pm CDT | Source: Oh No They Didn't!

Since she released her first studio album "Vision of Love" in 1990, Mariah Carey has been one of the most popular singers in the world thanks to her five octave vocal range. A mother of 3-year-old twins, Monroe and Moroccan, while juggling her roles as an artist and a wife, Carey has sold more than 200 million albums around the world, earning the distinction of becoming the best-selling female artist of the millennium.Carey ...
Source: Oh No They Didn't!   Full article at: Oh No They Didn't!
 

 
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1

1 day ago

The Other Rock History

Aug 30 2014 5:48pm CDT | Source: WNYC Music

The new book The History of Rock N Roll in Ten Songs is missing everything you would expect. No Rolling Stones or Beatles. No Jimi Hendrix performances or remembrances of Woodstock. In place of the iconic, musicologist Greil Marcus analyzes 10 songs that he says tell the wild story of one of America's greatest gifts to the world. No. 1 is "Shake Some Action" by the The Flamin' Groovies — which Marcus calls "a name so stupid, it's embarrassing to say o ...
Source: WNYC Music   Full article at: WNYC Music
 

 

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<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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