11 Updates
Beyonce Knowles becomes face of Pepsi

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi. The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the...

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1 year ago

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

 
Update
11

1 hour ago

Beyonce's Daughter Blue Ivy Makes Quite the Entrance on a Plane!

Aug 1 2014 4:30pm CDT | Source: Just Jared

Beyonce shows off her midriff and legs in these new personal photos shared her official website! The 32-year-old entertainer also posted an adorable pic of her daughter Blue Ivy wearing heels while stepping onto a plane. PHOTOS: Check out the latest pics of Beyonce In case you didn’t know, Beyonce‘s dad Matthew Knowles is teaching a one day course called “The Entertainment Industry: How Do I Get In?” at Houston Community College Central on Saturday, September 13. “The daylong boo ...
Source: Just Jared   Full article at: Just Jared
 

 
Update
10

1 hour ago

Does Beyonce Have Any Friends? And Who Are They?

Aug 1 2014 4:28pm CDT | Source: OKMagazine.com

Getty Pretty much everyone in the whole world knows her, but who really KNOWS her? Beyonce is the epitome of a strong, powerful woman—she’s talented, successful, beautiful, a total boss lady and seems super fun and friendly. We know she has a private side that includes her husband and partner both on and off-stage, Jay Z, and their adorable daughter Blue Ivy. But who else is let into that private side? A quick ...
Source: OKMagazine.com   Full article at: OKMagazine.com
 

 
Update
9

1 hour ago

End of Week Wrap Up: Beyoncé

Aug 1 2014 4:20pm CDT | Source: Variety

Ever since a (leaked) surveillance video caught Beyoncé’s sister, Solange Knowles, giving her brother-in-law, Jay-Z, a beat down in an elevator at the Standard Hotel after the Met Gala in New York City a couple months ago, all the celebrity blogs and gossip glossies have been relentless that the hip-hop royals are headed for the... Read more » ...
Source: Variety   Full article at: Variety
 

 
Update
8

2 hours ago

Question Of The Day: Do Women Need To Be Taught How To Be Wives???

Aug 1 2014 2:49pm CDT | Source: Bossip.com

Are you feeling this???? Would You Join Atlanta’s “The Single Wives” Club??? A women’s empowerment group is raising eyebrows in ATL for its interesting name. The Single Wives Club boasts that it’s an organization for single women that prepares them for matrimony-dom via cooking classes, mentoring, financial workshops and etiquette lessons. Oh??? Via The Single Wives Club: The Mission of The Single Wives Club is to prepare women to become wives, nurture femininity and protect family. Guidance ...
Source: Bossip.com   Full article at: Bossip.com
 

 
Update
7

3 hours ago

Beyonce Posts Picture of Daughter Blue Ivy in Heels Boarding Private Jet – SEE PIC

Aug 1 2014 2:35pm CDT | Source: Gossip Cop

(Tumblr) Beyonce shared a picture of daughter Blue Ivy wearing heels on Friday. LARGER PHOTO BELOW In the photo posted to Beyonce’s Tumblr, Blue is pictured as she boards a private jet (see right and below). The two-year-old is outfitted in a tiara, earrings and a pair of pink heels. Is it is adorable or inappropriate for Beyonce’s toddler to be rocking heels? Check out a larger version of the photo belo ...
Source: Gossip Cop   Full article at: Gossip Cop
 

 
Update
5

3 hours ago

Jay Z Plans On Whisking Beyoncé Away To Work On Their Marriage Problems Together — But Again, We Ask: What Marital Problems?!

Aug 1 2014 2:20pm CDT | Source: Perez Hilton

Beyoncé and Jay Z's relationship is on the rocks so he's planning on taking Bey away to repair their marriage? Highly doubtful! Judging by Queen Bey's recent photos on her Instagram and the adorable PDA captured on stage, their marriage seems in tip-top shape to us! But those signs of happiness obviously aren't enough to deter people from continuing to add insult to injury! According to one sour ...
Source: Perez Hilton   Full article at: Perez Hilton
 

 
Update
4

3 hours ago

Beyonce's Father, Mathew Knowles, Teaching College Course to Train the Next Beyonces (VIDEO)

Aug 1 2014 2:14pm CDT | Source: Wet Paint

All hail the future Queen Beys? Mathew Knowles — who raised daughter Beyonce and shepherded her and her Destiny's Child bandmates to fame and fortune — is generously imparting his knowledge to a new generation with a one-day boot camp course at Houston Community College. OK, maybe not so generously. The September 13 event — titled "The Entertainment Industry: How Do I Get In?" — costs attendees $295 beforehand ...
Source: Wet Paint   Full article at: Wet Paint
 

 
Update
3

4 hours ago

Blue Ivy Wears High Heel Shoes While Boarding a Private Jet—Check Out Beyoncé and Jay Z's Fashionable Daughter!

Aug 1 2014 1:18pm CDT | Source: E Online

It's official: we're envious of a two-year-old. Blue Ivy Carter's got the world at her fingertips, not to mention two of the music industry' ...
Source: E Online   Full article at: E Online
 

 
Update
2

5 hours ago

TMZ Live: Jay Z & Beyonce: What Marriage Trouble? Look at Us, We're Fine!

Aug 1 2014 11:45am CDT | Source: TMZ

ON TODAY'S SHOW Zac Efron's Crazy Make Out Session with Michelle Rodriguez Chris Brown DUMPED Because of Rihanna Bryan Singer Needs to Choose His Words More Wisely Justin Bieber Loves His New Tough Guy Image SKYPE US TMZTVSHOW TWEET US Tweet to… ...
Source: TMZ   Full article at: TMZ
 

 
Update
1

5 hours ago

ONTD Original: ASTROLOGY POST! The "why did you write about this irrelevant has-been?" Edition!

Aug 1 2014 11:40am CDT | Source: Oh No They Didn't!

For years now, we’ve wondered: Why does Lindsay keep getting chances? Why does she keep fucking them up? Where did all her potential go wrong? The conclusion seems to be that she is her own worst enemy, but somehow, she manages to bounce back in one way or another. We’ve discussed it from a societal point of view (“as long as we give her attention, she’ll keep selling”), a psychological point of view (“she clearly has mental issues and needs help”), we’ve tried the scapegoat ...
Source: Oh No They Didn't!   Full article at: Oh No They Didn't!
 

 

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<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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