11 Updates
Beyonce Knowles becomes face of Pepsi

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi. The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the...

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1 year ago

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

 
Update
11

1 hour ago

You Know Who Had The Best Reaction To The 50 Shades Of Grey Trailer? Kathie Lee & Hoda! Watch The LOLz HERE!

Jul 24 2014 4:06pm CDT | Source: PerezHilton

SiriusXM Town Hall With Dolly Parton Hosted By Kathie Lee Gifford
LOLOLOLOL! Their faces are absolutely AH-MAZING. Since the 50 Shades of Grey trailer hit the interwebs, people have been coming errrr commenting on it all over the place. The best reactions we've seen so far have GOT to be Kathie Lee & Hoda's on this morning's Today show! They literally had no words! It was HIGHlarious! Then Kathie Lee went on to imitate Beyoncé singing Crazy in Love, and it's just all around perfection. Ch-ch-check it out (above) and then rel ...
Source: PerezHilton   Full article at: PerezHilton
 

 
Update
10

3 hours ago

Beyonce & Jay Z: ‘Not Happy’ & ‘Barely Speaking’ On Tour

Jul 24 2014 2:23pm CDT | Source: Hollywood Life

Zhangbei Grassland Music Festival
Things are not looking good for Beyonce and Ja ...
Source: Hollywood Life   Full article at: Hollywood Life
 

 
Update
9

4 hours ago

Crush Links: The Vintage Tina Fey And Rachel Dratch Footage You Never Knew You Needed

Jul 24 2014 2:00pm CDT | Source: Crushable

• 30 thoughts about that Fifty Shades of Grey trailer. – HLN TV • You know you want to watch vintage Tina Fey and Rachel Dratch. – The Frisky • 16 reasons Beyonce and Jay Z need to work it out. – Your Tango • 13 ladies who prove … More »Crush Links: The Vintage Tina Fey And Rachel Dratch Footage You Never Knew You Needed is a post from Crushab ...
Source: Crushable   Full article at: Crushable
 

 
Update
8

4 hours ago

Lily Allen Needs a Reality Check With a Side of Sense

Jul 24 2014 1:30pm CDT | Source: Fish Wrapper

The Serpentine Gallery Summer Party - Arrivals
It's time to feel sad and sorry and maybe just a little bit embarrassed for Lily Allen, guys, because she went and said a thing. Because, in case you didn't know, her latest album, Sheezus, didn't do incredibly well. It didn't do horribly by any means -- in its opening week, it was number one in the UK and number 12 in the U.S. -- but apparently it didn't do as well as Lily had hoped. And that's why she ca ...
Source: Fish Wrapper   Full article at: Fish Wrapper
 

 
Update
7

4 hours ago

MUST SEE: Queen Elizabeth Photobomb!

Jul 24 2014 1:19pm CDT | Source: Celeb TV

Paul McCartney In Concert - Chicago, Illinois
Celebrity photobombs happen all the time. Some of the most famous examples include JLo and Beyonce, both of which went viral in a matter of minutes! But a photobomb from the Queen of England? Now that is royally awesome! Apparently Her Majesty is not to be outdone by Warren Buffet and Paul McCartney. Wait until you see the selfie Jayde Taylor, an athlete from the Australian women's hockey team, took with her tea ...
Source: Celeb TV  Full article at: Celeb TV
 

 
Update
5

4 hours ago

Fifty Shades of Grey Trailer: 9 Hottest Christian and Ana Moments!

Jul 24 2014 1:08pm CDT | Source: The Hollywood Gossip

BAFTA LA Outreach Project
The Fifty Shades of Grey trailer finally arrived on Thursday morning, and its uber-sexy debut will no doubt leave you aching for more Christian Grey. Or if you're Anastasia Steele, aching literally because of him. E.L. James' story of the virginal Anastasia, who meets the not-so-innocent businessman Christian Grey, became the smash hit novel of this decade. Now, for the first time, it's ...
Source: The Hollywood Gossip   Full article at: The Hollywood Gossip
 

 
Update
4

5 hours ago

Justin Bieber Teases 11 New Songs Via Instagram

Jul 24 2014 1:00pm CDT | Source: X17 Online

Tensions Remain High At Israeli Gaza Border
IIt appears as if between swigging sizzurp and banging broads, Justin Bieber has actually been working hard on a new album. The Biebs pulled a Beyon ...
Source: X17 Online   Full article at: X17 Online
 

 
Update
3

5 hours ago

WATCH: First Fifty Shades of Grey Trailer Released!

Jul 24 2014 12:24pm CDT | Source: Celeb TV

Arqiva British Academy Television Awards - Inside Arrivals
It's the moment we've all been waiting for-- the first Fifty Shades of Grey trailer is finally out, and you guessed it.. it's all there! The big office, the Charlie Tango, the wealth, the power and of course, the sex! We don't know about you but if this two minutes of foreplay is anything like the movie, count us in for opening night! Jamie Dornan's hot bod, plus the sultry new remix of Beyo ...
Source: Celeb TV  Full article at: Celeb TV
 

 
Update
2

6 hours ago

Obsessed with Beyonce's 'Crazy in Love' From 'Fifty Shades of Grey' Trailer? Boots Explains Reworking the Song with Bey!

Jul 24 2014 12:00pm CDT | Source: Just Jared

COLOMBIA-MUSIC-BEYONCE-TRANSPORT
Producer Boots, who has frequently collaborated with Beyonce, scored the famous “Crazy in Love” track for the Fifty Shades of Grey trailer which dropped earlier today. Fans of Boots and Beyonce can not stop talking about her fierce rendition of “Crazy in Love,” and now Boots is explaining the process they went through to remake the song for the trailer. “I like to think of myself as more than just a producer. I look at what we did for the trail ...
Source: Just Jared   Full article at: Just Jared
 

 
Update
1

6 hours ago

‘Fifty Shades of Grey’ Trailer: Jamie Dornan and Dakota Johnson in Steamy Scenes featuring ‘Beyonce’s ‘Crazy in Love’

Jul 24 2014 11:47am CDT | Source: Right Celebrity

Actress Dakota Johnson poses on arrival
The first Fifty Shades of Gray trailer has arrived. Jamie Dornan portrays the business tycoon and S&M aficionado Christian Grey and Dakota Johnson is his willing prey, Anastasia Steele. Now for the first time, we have a glimpse of these now iconic characters from EL James’ erotic novel on the big screen and a new recording of Beyonce’s ‘Crazy in Love” for the soundtrack. To so there was much anticipation over seeing ...
Source: Right Celebrity   Full article at: Right Celebrity
 

 

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<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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