Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles becomes face of Pepsi

Beyonce Knowles has become the new face of Pepsi.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

 
 
 

<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

blog comments powered by Disqus

Latest stories

Ben Affleck Refers Batman at Congressional Hearing (Video)
Ben Affleck Refers Batman at Congressional Hearing (Video)
Ben Affleck, despite being an A-List actor, is also a humble humanitarian.
 
 
X-Files comes back to Fox with David Duchovny and Gillian Anderson
X-Files comes back to Fox with David Duchovny and Gillian Anderson
Fox announced to reboot the X-Files with a 6-episode season.
 
 
Zayn Malik quits One Direction to be Normal
Zayn Malik quits One Direction to be Normal
Zayn Malik has officially quit the band One Direction to lead a normal life away from the media attention and speculations.
 
 
Mila Kunis tells James Corden about her Sex Life with Ashton Kutcher
Mila Kunis tells James Corden about her Sex Life with Ashton Kutcher
The star came on the premiere episode of The Late Late Show and was nearly interrogated into admitting she’s married to Ashton Kutcher by James Corden, with fellow guest Tom Hanks aiding the host.