11 Updates
Beyonce Knowles becomes face of Pepsi

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi. The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the...

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1 year ago

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

 
Update
11

15 minutes ago

Hey, You've Got Mites Living On Your Face. And I Do, Too

Aug 28 2014 9:52am CDT | Source: WNYC Music

When Megan Thoemmes first found a tiny critter living in the pores of her nose, she was disgusted. "The first time I found one on my face I didn't sleep for four nights," says Thoemmes, a graduate student at North Carolina State University. But she's made peace with her Demodex mites, not only accepting that the microscopic creatures are hers for life, but conducting a study th ...
Source: WNYC Music   Full article at: WNYC Music
 

 
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10

16 minutes ago

Kendall Jenner Is Changing Her Name for Her Modeling Career

Aug 28 2014 9:51am CDT | Source: OKMagazine.com

Instagram Kendall Jenner‘s name (and family) may have helped her get her start in the modeling world, but it’s that same moniker that she now feels is holding her career back. She’s changing her name! PHOTOS: See all of the times Kendall Jenner has modeled topless. Kendall is dropping that famous last name and will go by only Kendall. Fashion site Racked picked up on the switch-up on Kendall’s age ...
Source: OKMagazine.com   Full article at: OKMagazine.com
 

 
Update
9

17 minutes ago

Beyoncé on CR Fashion Book #5

Aug 28 2014 9:50am CDT | Source: Oh No They Didn't!

Today, our fifth Fashion Book cover is revealed!The empress of pop meets a force of fashion. In her first collaboration with Carine Roitfeld, the ever-changing Beyoncé expresses her many moods, manners, auras, and multifaceted characters. All hail!sourceSame issue as North ...
Source: Oh No They Didn't!   Full article at: Oh No They Didn't!
 

 
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21 minutes ago

HOT Show Podcast – 08/28/14

Aug 28 2014 9:46am CDT | Source: Houston's Hot Hits

HOT Show PodcastHOT 95.7playpausejQuery(document).ready(function($) { cbs_audio_player_v2("audio-player-1"); }); It’s the HOT Show Podcast! It’s Throwback Thursday! Is Sarah being selfish!? What are the most random Job interview questions you ever got asked?  Plus, Stupid News and the Courthouse all in one! Celebrity Diss Ivan’s birthday at the Courthouse What do you think about divorce selfies? ...
Source: Houston's Hot Hits   Full article at: Houston's Hot Hits
 

 
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7

23 minutes ago

Beyonce Revealed as Cover Star of CR Fashion Book Issue # 5!

Aug 28 2014 9:45am CDT | Source: Just Jared

Beyonce is ultra-fierce on the cover of CR Fashion Book‘s issue number 5, titled Queen Bey! The 32-year-old entertainer was just revealed as the issue’s cover star after the publication made a big tease about who would actual be featured in the issue. “WE’RE MAKING YOU GUESS. In our second annual tradition, we ‘reveal’ a masked version of our Fall Winter cover star. Start guessing” the mag wrote on their website. After being revealed, the magazine wrote “The empress of pop meets ...
Source: Just Jared   Full article at: Just Jared
 

 
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5

48 minutes ago

'Jedi Mind Trick!' ... (RADAR)

Aug 28 2014 9:20am CDT | Source: WeSmirch.com

RADAR: ‘Jedi Mind Trick!’  Beyonce's Dad Admits Jay Z Divorce Rumors Were ‘Trick’ To ‘Ignite The Tour’ — 'We've Done This' Before, Former Manager Says  —  Are they or aren't they?  Beyonce and Jay Z seemed to put a summer of divorce rumors to rest on Sunday night with ...
Source: WeSmirch.com   Full article at: WeSmirch.com
 

 
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4

1 hour ago

Beyonce’s Dad Says That Elevator Incident Was All For Publicity, But We’re Not Buying It

Aug 28 2014 9:07am CDT | Source: Crushable

Beyonce's father Mathew Knowles is claiming that that whole elevator incident earlier this year between Solange and Jay Z was solely for publicity, and excuse me if my side-eye is showing, but I'm not buying it. More »Beyonce’s Dad Says That Elevator Incident Was All For Publicity, But We’re Not Buying It is a post from Cr ...
Source: Crushable   Full article at: Crushable
 

 
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3

1 hour ago

Brad And Angelina Tie The Knot!

Aug 28 2014 8:25am CDT | Source: Houston's Hot Hits

There have been rumors for months, even years, that the two would eventually wed and it finally happened. They had said they would wait until everyone was able to have the right to marry but that became a little more difficult when their children started to encourage them to walk down the aisle. According to E! They got married on Saturday in Chateau Miraval, France. This was confirmed by their spokesperson. The wedding took place in ...
Source: Houston's Hot Hits   Full article at: Houston's Hot Hits
 

 
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2

1 hour ago

Kanye West reveals: ‘My father was a paparazzo himself’, except not really

Aug 28 2014 8:20am CDT | Source: Celebitchy.com

Besides Sam Smith and Beyonce, one of my favorite highlights from Sunday’s VMAs was Jay Pharoah’s on-stage impression of Kanye. Pharoah was on point! He was saying stuff that feels genuinely authentic to the Kanye West Experience, like: “I created television! Can’t nobody else do that.” My favorite? “My videos cure ALS, y’all! I don’t need to do no ice bucket challenge!” Get More: 2014 VMA, Artists.MTV, Music I actually wondered if ...
Source: Celebitchy.com   Full article at: Celebitchy.com
 

 
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1

1 hour ago

Nicki Minaj “Anaconda” Video: Now Full of Farts!

Aug 28 2014 8:18am CDT | Source: The Hollywood Gossip

Everyone wants a piece of Nicki Minaj these days. The singer's Anaconda video has broken the VEVO mark for most views in a 24-hour period, which has led to Victoria Justice Twerking her way through her own rendition of the song and, now, to a rather unexpected parody of the footage. It comes from South African comedy team Derek Watts and the Sunday Blues and it replaces most of the song ...
Source: The Hollywood Gossip  Full article at: The Hollywood Gossip
 

 

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<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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