11 Updates
Beyonce Knowles becomes face of Pepsi

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi. The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the...

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1 year ago

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

 
Update
11

3 weeks ago

Kelly Rowland Welcomes Baby Boy Titan Witherspoon!

Nov 5 2014 3:01am CST | Source: Gossip Cop

(Getty Images) Kelly Rowland is a mom! On Tuesday, she welcomed her first child, a boy named Titan Jewell Witherspoon, Gossip Cop has confirmed. The little man weighed in at 7.5 lbs. In a statement, the Destiny’s Child singer said that she and her husband Tim Witherspoon were “blessed to report everyone is healthy and happy!” Rowland announced her pregnancy  in June via an adorable Instagram photo of a pair of adult sneakers side-by-side with a pair of baby shoes. “I’ll b ...
Source: Gossip Cop  Full article at: Gossip Cop
 

 
Update
10

3 weeks ago

Kelly Rowland is now a mom!

Nov 5 2014 2:53am CST | Source: Posh24

Kelly Rowland, 33, can now call herself a mom for the first time! Together with husband Tim Witherspoon the couple are now proud parents of a baby boy that will be named Titan Jewell Witherspoon, according to People.Already in July, Kelly confirmed that she would have a boy and she also hinted what his name would be. Both Kelly and Titan are doing but are of course tired after the delivery.Related articlesCheck Out: Destiny's Child Reunite In 'Say Yes' Music Video!Rowland Ope ...
Source: Posh24   Full article at: Posh24
 

 
Update
9

3 weeks ago

Beyonce Sued -- You Stole My 'XO' Song ... Now Kiss My Ass!

Nov 5 2014 2:40am CST | Source: TMZ

Beyonce's kisses have gotten her sued.A background singer named Ahmad Javon Lane claims he wrote a song called "XOXO" and shared it with another singer who does background vocals for Beyonce.    It's a short story. He ...
Source: TMZ   Full article at: TMZ
 

 
Update
8

3 weeks ago

Taylor Swift, Platinum Party Of One

Nov 5 2014 2:32am CST | Source: WNYC Music

Last night, Nielsen SoundScan announced that Taylor Swift sold 1.287 million copies of her new album, 1989 in its first week of release. This would be impressive in any year, but in a year like this, you could call it a miracle. So far in 2014, only one album has sold more than a million copies: the soundtrack to the movie Frozen, which actually came out in 2013. No other album released in 2014 has sold one million copies, all year long. So it's not just ...
Source: WNYC Music   Full article at: WNYC Music
 

 
Update
7

3 weeks ago

Jay-Z and Kanye West, Accused of Stealing Song!

Nov 5 2014 1:40am CST | Source: Posh24

Artists Jay-Z, 44, Kanye West, 37, and Frank Ocean, 27, are being accused of stealing the song Made in America from a street artist, according to documents obtained by TMZ.The whole thing went down when Jay-Z and Kanye West were recording the album Watch the Throne. A man by the name of Joel Mac sold his record to Mike Dean, one of the producers of Watch the Throne, outside the Manhattan hotel where Jay-Z, Kanye West and Frank ...
Source: Posh24   Full article at: Posh24
 

 
Update
5

3 weeks ago

Jake Gyllenhaal Likes to Travel Comfortably!

Nov 5 2014 1:03am CST | Source: Posh24

Related articlesList: Do You Remember The Celebrities' Nude Magazine Covers?Gyllenhaal's Dramatic Weight Loss: "Mom Was Worried!"Taylor Swift Lost Her Virginity To Jake Gyllenhaal!Watch: Jay-Z And Be ...
Source: Posh24   Full article at: Posh24
 

 
Update
3

3 weeks ago

Beyonce Hits the Black Carpet for Topshop's Store Opening!

Nov 4 2014 8:05pm CST | Source: Just Jared

Beyonce struts her stuff on the black carpet at the TopShop Topman Flagship Store Opening on Tuesday evening (November 4) at Grand Central Terminal in New York City. The 33-year-old singer was joined on the carpet by Sir Philip Green, the man who owns the fashion brand. PHOTOS: Check out the latest pics of Beyonce Earlier in the day, Beyonce confirmed that she will be dropping some new music later this month! Beyonce recently announce ...
Source: Just Jared   Full article at: Just Jared
 

 
Update
2

3 weeks ago

Night Crumbs

Nov 4 2014 7:59pm CST | Source: Dlisted

“I do declare, the middle part is not your friend, honeybey” is what Jay-Z said to himself as he looked at Beyonce while sitting courtside at the Nets game last night - Lainey Gossip  Living the culinary dream: this Olive Garden VIP pass holder is – Jezebel Amanda Bynes tweets that ...
Source: Dlisted   Full article at: Dlisted
 

 
Update
1

3 weeks ago

80+ Pictures That Prove Beyoncé Has Changed a Lot, but Not Really at All

Nov 4 2014 5:45pm CST | Source: Pop Sugar

You don't have to be obsessed with Beyoncé to appreciate her meteoric rise to fame over the years; since making a name for herself as one of four (and then three) members of Destiny's Child in the late '90s, Beyoncé has become one of the biggest entertainers of our generation, paving the way for younger stars across color lines and music genres. Interesting to note, though, is how little Beyoncé has actually changed since hitting the scene in 1998; sure, her hair and makeup l ...
Source: Pop Sugar  Full article at: Pop Sugar
 

 

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<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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