11 Updates
Beyonce Knowles becomes face of Pepsi

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi. The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the...

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1 year ago

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

 
Update
11

5 hours ago

Kris Jenner pulls a Beyonce on Instagram

Oct 21 2014 6:29pm CDT | Source: Oh No They Didn't!

She usually looks quite amazing for a 58-year-old woman.But on Monday the Keeping Up With The Kardashians star appeared even more impressive (and wrinkle free) in a photo with chef Gordon Ramsay that she shared to Instagram.Too bad that six days earlier the Kitchen Nightmares star posted a nearly identical photo on his social media account where the E! darling looked not quite as youthful, which begged the question if she Photoshopped her image. Read mo ...
Source: Oh No They Didn't!   Full article at: Oh No They Didn't!
 

 
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10

7 hours ago

Annie Lennox Says Twerking Has Nothing to Do with Feminism

Oct 21 2014 4:53pm CDT | Source: Fresh 102.7

Longtime feminist activist and former member of the Eurythmics Annie Lennox has clarified her stance on Beyoncé’s lite feminism. While promoting her new album Nostalgia, the artist sat down with NPR to discuss her controversial comment from last month. “I didn’t specifically criticize Beyoncé,” she said. “I was being asked about Beyoncé in the context of feminism, and I was thinking at the time about very impactful feminists that have dedicated the ...
Source: Fresh 102.7   Full article at: Fresh 102.7
 

 
Update
9

7 hours ago

Lady Gaga Pulls a Beyonce With Super-Short Blunt Bang Hairstyle, But Who Wore It Best?

Oct 21 2014 4:36pm CDT | Source: USMagazine

Lady Gaga debuted super-short bangs like Beyonce's hairstyle in London on Monday, Oct. 21; see her edgy lookThis article originally appeared on Usmagazine.com: Lady Gaga Pulls a Beyonce With Super-Short ...
Source: USMagazine   Full article at: USMagazine
 

 
Update
8

7 hours ago

Poor Camel! Beysus No Longer Has The Hots For Hubby Hov… Wants Him To Drop 20 LBs!

Oct 21 2014 4:27pm CDT | Source: Bossip.com

Lose weight? Is she buggin? As frail as he was looking on their vacation?!? Beyoncé Wants Jay Z To Get In Better Shape So She’s Told Him He’s Turning Her Off We always thought Jay Z’s looks had nothing to do with Bey’s attraction to him anyway! According to OK! Magazine reports: Beyoncé and Jay Z finished their On The Run tour in September, and have been traveling and relaxing in Europe—even partying and di ...
Source: Bossip.com   Full article at: Bossip.com
 

 
Update
7

8 hours ago

A class in stanning: University of Texas offers classes called "Beyonce Feminism, Rihanna Womanism"

Oct 21 2014 3:39pm CDT | Source: Oh No They Didn't!

Interested in women's studies? Want a reason to incorporate your favorite pop goddess in academic conversations? Well, if you're in the Texas area and willing to add onto your student loans, this may be the class for you! The class description is as followed:By comparison, this class has a very eye-catching title. Whether or not you are a Beyoncé Bey (what?!) or part of the Rihanna Navy, it will cause you to do a double take while scrolling through ...
Source: Oh No They Didn't!   Full article at: Oh No They Didn't!
 

 
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5

8 hours ago

We've Been Seeing a Lot of Blake Lively's Baby Bump Lately

Oct 21 2014 3:15pm CDT | Source: PopSugar

We were experiencing our fair share of Blake Lively withdrawals this year, but luckily, our needs have been met: since announcing her pregnancy in early October, the former Gossip Girl star has been showing off her growing baby bump quite a bit, both on the red carpet and on the streets of NYC. The last time we saw Blake at a high-profile event was in June, when she attended the CFDA Fashion Awards with designer Michael Kors and a Chime For Change cocktail recepti ...
Source: PopSugar   Full article at: PopSugar
 

 
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4

9 hours ago

Kim Kardashian is Ignoring Beyonce After the Singer's Multiple Snubs

Oct 21 2014 3:00pm CDT | Source: WetPaint

Kim Kardashian may have tried in vain for many years to become Beyonce’s BFF, but now that Kim has reached A-list status, she’s over trying to impress th ...
Source: WetPaint   Full article at: WetPaint
 

 
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2

10 hours ago

Shay Mitchell Spills on the Pretty Little Liars Halloween Special and Her New Beauty Obsession

Oct 21 2014 1:45pm CDT | Source: OKMagazine.com

We know those PLL girls can put an outfit together, but who knew they would go as far as to make sure their beauty products matched their clothes and accessories?! Now that’s what we’d like to call total fashion and beauty dedication. Pretty Little Liars star Shay Mitchell (also known as Emily Fields, for all you Rosewood fanatics) is taking beauty personalization to the next level with her partnership with Carmex Moisture P ...
Source: OKMagazine.com   Full article at: OKMagazine.com
 

 
Update
1

10 hours ago

Annie Lennox: "Twerking is Not Feminism...It's Not Liberating, It's Not Empowering"

Oct 21 2014 1:34pm CDT | Source: Oh No They Didn't!

Although Annie Lennox's new album, Nostalgia, is rooted in hits of the past, the singer continues to take aim at women in the present day.During an interview with NPR's Steve Inskeep, Lennox strayed away from promoting her new album, out today (Oct. 21), and decided to address more issues with contemporary artists and feminism. Inskeep asked the former Eurythmics member why she's been calling modern music by female artists "over-sexualized. ...
Source: Oh No They Didn't!   Full article at: Oh No They Didn't!
 

 

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<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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