11 Updates
Beyonce Knowles becomes face of Pepsi

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi. The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the...

Filed under: news

YouTube Videos

 
 
 

1 year ago

Beyonce Knowles becomes face of Pepsi

Dec 10 2012, 9:20am CST | by

Beyonce Knowles has become the new face of Pepsi.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

 
Update
11

14 minutes ago

Lady Gaga: Pop Music is Trashy Now

Sep 20 2014 6:58pm CDT | Source: Oh No They Didn't!

NEW YORK (AP) — After hip surgery and parting ways with her longtime manager, Lady Gaga says things are looking up."I've very centered now. I meditate a lot. I'm happy. I am more sober than I've ever been," the singer said interview this week. "It's a very happy time in my life."Last year, Gaga parted ways with longtime manager Troy Carter, who helped the pop star achieve multiplatinum status, dominate the po ...
Source: Oh No They Didn't!   Full article at: Oh No They Didn't!
 

 
Update
10

4 hours ago

DNA Test Proves Mathew Knowles Is The Father Of A 3-Year-Old Daughter

Sep 20 2014 2:34pm CDT | Source: Oh No They Didn't!

Beyoncé and Solange better make a little room at the family reunion because they have a new little sister.Back in July, a 30-year-old Texas woman named TaQoya Branscomb filed a paternity lawsuit against Mathew Knowles claiming that he got her pregnant back in 2010 and is the father of her daughter. The model turned real estate agent also requested that when the DNA results came back, she wanted Mathew to not only pay child support but to foot the bill for her a ...
Source: Oh No They Didn't!   Full article at: Oh No They Didn't!
 

 
Update
9

5 hours ago

David Guetta Look Alike Gets Arrested After Police Chase (Video)

Sep 20 2014 1:15pm CDT | Source: Houston's Hot Hits

A few hundred miles south in Corpus Christi, Texas a man was arrested after leading police on a chase and while news cameras are rolling he says some really nice things about the officers. To me, he looks like David Guetta but he has no accent. Check it out for yourself. He may be the most polite person ever arrested. ( function() { var func = function() { var iframe_form ...
Source: Houston's Hot Hits   Full article at: Houston's Hot Hits
 

 
Update
8

7 hours ago

VIDEO: Nicki Minaj & Ariana Grande Performances At 2014 iHeartRadio Festival!

Sep 20 2014 11:29am CDT | Source: Gossip Cop

(Getty Images) Nicki Minaj and Ariana Grande lit up the stage at the iHeartRadio Music Festival in Las Vegas on Friday. The two stars teamed up for “Bang Bang,” with Minaj also performing hits like “Anaconda” and Grande treating the crowd to “Problem.” Minaj has been everywhere recently, including joining Beyonce for the first live “Flawless” in Paris last weekend. Grande, meanwhile, is gearing up for her Honeymoon Tour. It was a packed iHeartRadio Music Festival lineup — a ...
Source: Gossip Cop  Full article at: Gossip Cop
 

 
Update
7

8 hours ago

Downtown Houston Night Club Gets Raided By DEA

Sep 20 2014 10:59am CDT | Source: Houston's Hot Hits

According to ABC 13, a club near downtown was raided last night by the Drug Enforcement Agency and turned up a slew of drugs and made a handful of arrests. Word is the DEA and undercover agents had been investigating the club for quite some time and chose last night to make their raid. They turned up, ectasy, cocaine, molly, marijuana and more. Some patrons were as young as 15 years old. Even more disturbing, there are allegations of a “rape cave” where girls who ha ...
Source: Houston's Hot Hits   Full article at: Houston's Hot Hits
 

 
Update
5

8 hours ago

Celebrity Cribs: Beyonce, Jay Z, And Blue Ivy Take Up Residence In $45 Million California Compound [Photos]

Sep 20 2014 10:17am CDT | Source: Bossip.com

Check out the Carters’ new digs Beyonce And Jay Z Rent $45 Million California Home Via Realtor What can you get for $200,000 in spare change these days? You can get a ticket on Virgin Galactic—the world’s first commercial passenger spaceship—and do the “final frontier” thing. You can buy 10 pounds of Sevruga caviar (although you’ll probably have to order some crackers or Bugles to go with). You could buy a Bentle ...
Source: Bossip.com   Full article at: Bossip.com
 

 
Update
4

9 hours ago

First Look: Iggy Azelea and Jennifer Lopez’s Video, “Booty”

Sep 20 2014 9:50am CDT | Source: GossipGirls.com

Once upon a time the queen of the booty was none other than Beyonce. IMO, Queen Bey’s bootylicious reign has never ended, but Iggy Azelea, along with Jennifer Lopez, would have you believe otherwise with their new music video, “Booty.” Take a peek darlings, and yes it’s everything you imagine… My first thought is that this video is going to give me a seizure. My second is that Izzy has precisely zero busin ...
Source: GossipGirls.com   Full article at: GossipGirls.com
 

 
Update
3

10 hours ago

 
Update
2

11 hours ago

Beyonce, Nicki Minaj & More: 9 Hottest Female Duets

Sep 20 2014 7:45am CDT | Source: HollywoodLife

Double the singers, double the fu ...
Source: HollywoodLife   Full article at: HollywoodLife
 

 
Update
1

12 hours ago

Katy Perry's Prismatic Tour Doing Big Business

Sep 20 2014 6:52am CDT | Source: Oh No They Didn't!

Katy Perry takes her Prismatic World Tour to No. 1 on Billboard's weekly Hot Tours recap with $31 million in ticket sales from the tour's North American leg that began in June. The tally includes concerts that occurred in a two-month span beginning on July 15.Four cities during that time period hosted the pop star for two performances: Chicago, New York, Boston and Philadelphia. The Windy City led the pack with the highest gross of $3.3 million from sold-out shows on Aug. 7 and 8 a ...
Source: Oh No They Didn't!   Full article at: Oh No They Didn't!
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

blog comments powered by Disqus

Latest stories

Polly Bergen dead aged 84
Polly Bergen dead aged 84
Polly Bergen passed away today at the age of 84.
 
 
Kim Kardashian West's naked photos leak online?
Kim Kardashian West's naked photos leak online?
Explicit images of Kim Kardashian West and Liam Payne allegedly leaked online earlier today, three weeks after pictures of Jennifer Lawrence were published.
 
 
Pete Wentz is 'great' at diaper changing
Pete Wentz is 'great' at diaper changing
Pete Wentz insists he's great a changing his son's diaper and has learnt to do it really fast.
 
 
Jennifer Lawrence and Chris Martin move in together?
Jennifer Lawrence and Chris Martin move in together?
Jennifer Lawrence and Chris Martin have sparked rumours they're preparing to move in together after friends have noticed the actress has been spending a lot of time at the rocker's home in Malibu recently.
 
 
 

Latest from the Network

Kuwait beefs up security against IS threat
Dubai, Sep 21 (IANS) Kuwait has undertaken new security measures to combat the militants of Islamic State (IS) Sunni extremist group in the Gulf nation, media reported. Kuwaiti Deputy PM and Interior Minister Shaikh...
Read more on Politics Balla
 
One dead after drinking contaminated water in Bangladesh
Dhaka, Sep 21 (IANS) A female worker died and scores of others fell sick after drinking water at their factory in Bangladesh Saturday. "We have come to know that a female worker died and some 100 workers were treated...
Read more on Business Balla
 
Egypt to host Gaza ceasefire talks
Cairo, Sep 21 (IANS) Egypt will host Gaza ceasefire talks between Israel and the Palestinians Wednesday in a bid to consolidate the truce reached last month. Indirect talks between the Gaza-ruling Hamas movement and...
Read more on Politics Balla
 
14 killed in Libya's Benghazi city
Tripoli, Sep 21 (IANS) A series of targeted attacks have claimed the lives of 14 people in Libya's eastern city of Benghazi, security sources said Saturday. A total of 14 people, including a journalist, security...
Read more on Politics Balla
 
Polly Bergen dead aged 84
Polly Bergen has died aged 84. The legendary actress - who was best known for her role in 'Cape Fear' - passed away today (20.09.14) surrounded by her friends and family at her home in Southbury, Connecticut, from...
Read more on Movie Balla
 
Polly Bergen dead aged 84
Polly Bergen has died aged 84. The legendary actress - who was best known for her role in 'Cape Fear' - passed away today (09.20.14) surrounded by her friends and family at her home in Southbury, Connecticut, from...
Read more on Celebrity Balla
 
Kim Kardashian West's naked photos leak online?
Kim Kardashian West has become the latest celebrity to allegedly have naked photographs leaked online. The 33-year-old reality TV star may have fallen victim to the recent hacking scandal after explicit images, believed...
Read more on Celebrity Balla
 
Pete Wentz is 'great' at diaper changing
Pete Wentz believes he's ''great'' at changing diapers. The Fall Out Boy rocker has picked up a new skill since he welcomed his son Saint Lazslo into the world with his girlfriend Meagan Camper on August 20. Speaking to...
Read more on Celebrity Balla
 
Jennifer Lawrence and Chris Martin move in together?
Jennifer Lawrence and Chris Martin have ''pretty much moved in together.'' The couple - who have been dating since late June - have been ''inseparable'' over the past few months and have been spending a lot of time at...
Read more on Celebrity Balla
 
Afghan presidential runners reach unity government deal
Kabul, Sep 21 (IANS) Afghan presidential candidates Ashraf Ghani Ahmadzai and Abdullah Abdullah Saturday agreed to sign a deal on creation of national unity government, ending a weeks-long political deadlock. "Dr....
Read more on Politics Balla