11 Updates

Bollywood is known as 'item number' abroad, Irrfan calls for change

Nov 11 2013, 11:08pm CST | by IANS

Abu Dhabi, Nov 12 (IANS) Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in the highly acclaimed low-budget film "The Lunchbox".

Abu Dhabi, Nov 12 — Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in...

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37 weeks ago

Bollywood is known as 'item number' abroad, Irrfan calls for change

Nov 11 2013, 11:08pm CST | by IANS

Abu Dhabi, Nov 12 (IANS) Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in the highly acclaimed low-budget film "The Lunchbox".

Abu Dhabi, Nov 12 — Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in the highly acclaimed low-budget film "The Lunchbox".

"We cannot continue being known as item number filmmakers. Bollywood is known as an item number, and we have to change that. We have to connect with a universal audience in a way that they think that there is some interesting kind of cinema coming out of India," Irrfan told IANS here.

"We need to find a universal language, which I think 'Qissa' will be able to strike a chord with, and 'The Lunchbox' has done in a big way," added the 46-year-old, who beats the Bollywood hero cliche with his talent.

The actor is well-versed with the language of cinema the world over. His work takes him around the globe, he works in the international arena and his movies appeal as a whiff of fresh air to an audience for whom Bollywood has only been about songs and dances.

He has delivered powerful performances in films like "The Namesake" and Oscar winning films "Slumdog Millionaire" and "Life of Pi", and at the home turf, he has amassed accolades for movies like "Maqbool" and "Paan Singh Tomar".

Irrfan-starrer "The Lunchbox", a unique, simply-told story of an exchange of notes and thoughts between a lonely man and a lovelorn lady via a lunchbox, has been appreciated in festival circuits the world over.

"Qissa", screened at the seventh Abu Dhabi Film Festival (ADFF), seems to be working up the same magic.

It's not a light-hearted drama. In fact, as Irrfan said, "It is meant to shake you, not please you", but the Punjabi movie has a "universal" quality which helped its multi-layered messages transcend to a multi-ethnic audience at ADFF.

"We need to find a way of telling stories where a universal audience finds itself engaged in the storytelling. That's one thing we need to do, and that's one thing we have not been doing," said Irrfan, who believes the onus lies on directors and producers.

"There are new directors who are trying to tackle subjects which weren't dealt with earlier. 'Madras Cafe' is an example because we don't make political films, but that's a well-made movie," he added.

Along with the change in the nature of subjects and storytelling, India also needs a renewed understanding of the importance of an Oscar, advised the versatile actor, whose "The Lunchbox" was a frontrunner as the country's selection for the foreign language film category at the Academy Awards this time.

Gujarati film "The Good Road" was chosen over "The Lunchbox". Irrfan is not complaining, but he believes a larger understanding of the ballgame needs to persist.

"You can't make a film and sit in your room and watch it. You have to change the perception about Indian cinema when you go to universal audience, and what better way to say that your film is universally accepted than (be at the) Oscar?

"Even your film's business multiplies a lot. We need to go universal, and how do you do that? Not by winning some award which is happening in India...Our awards are all for TRPs. And a National Film Award doesn't carry as much weightage as here in the US," said Irrfan, who won a best actor National Award for "Paan Singh Tomar" earlier this year.

"As a filmmaker and as an industry, we need to establish our presence in bigger markets. That's what Hollywood is doing in India, and that's what we need to do in the rest of the world," he said.

(Radhika Bhirani can be contacted at radhika.b@ians.in)

IANS

Source: IANS

 
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There are fresh reports that Vevo is up for sale and actively looking for a buyer. News of the potential move first surfaced in April when rumours pointed to a bid from Hollywood studio DreamWorks Animation. A separate report followed later that month claiming that Goldman Sachs had been hired to lead the sale and interest had come from DreamWorks, Liberty Media and AT&T with investment firm The Chernin Group. Now, the video streaming s ...
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Try not to be such a “hypocrite” Sharon Osbourne! The outspoken wife of former addict Ozzy Osbourne has been an active participant in the boycott against the Beverly Hills Hotel, after the owner, the Sultan of Brunei, enacted conservative Islamic criminal laws that call for the stoning death of homosexuals and adulterers in his own country. However, her recent trip with her husband’s band to Abu Dhabi, part of the United Arab Emirates that also has strict anti-gay laws, has cries o ...
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Return to a galaxy far, far away: Photos from the set of new Star Wars movie reveal an 'eerily familiar' desert landscape featuring a giant pig-like creature, R2 droids and extras taking selfies

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SPOILER ALERT: A series of photos have emerged from the ultra-secretive Abu Dhabi set of Star Wars: Episode VII and offer some encouraging first signs of what fans can expe ...
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New Pictures from “Star Wars: Episode VII” Have Arrived: Check Them Out Here!

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For fans of the “Star Wars” franchise, the release of “Episode VII” can’t come soon enough, and now there’s a slew of photos from the Abu Dhabi set. Earlier today (June 2) the images leaked online, including one shot of a massive alien creature that requires five actors inside to make it come to life. “Star Wars: Episode VII” is slated to hit theaters December 18th, 2015 and is set 30 years after the conclusion of “Return of the Jedi.” And with a cast tha ...
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Star Wars Episode VII Spoilers - Super Secret Pics FROM THE SET! (TMZ.com)

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TMZ.com: Star Wars Episode VII Spoilers — Super Secret Pics FROM THE SET!  —  Earlier this month in a galaxy far far away, known as Abu Dhabi, JJ Abrams began filming “Star Wars: Episode VII” ... and TMZ has obtained pics from the ultra-secr ...
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Star Wars: Episode VII Pictures Leaked From Set – See Photos!

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(Lucasfilm) Star Wars: Episode VII pictures have leaked from the set. The highly anticipated (to put it mildly) movie is currently in production in Abu Dhabi, and early on Monday, dozens of images from the filming location surfaced online. One notable sight is a giant alien creature that’s reportedly manned by five men crammed inside its belly. While the shots don’t really give away much about the movie — consider yourse ...
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