Marketing of indie films time-consuming: Guneet Monga

Oct 19, Mumbai (IANS) Marketing an independent film takes a lot of time as it requires the basic understanding of pitching films to the right people, Guneet Monga, one of the country's popular independent film producers, said here Saturday.

Oct 19 2013, 9:34am CDT | by IANS

Marketing of indie films time-consuming: Guneet Monga
Photo Credit: , Getty Images

Oct 19, Mumbai — Marketing an independent film takes a lot of time as it requires the basic understanding of pitching films to the right people, Guneet Monga, one of the country's popular independent film producers, said here Saturday.

"I have been producing films for a few years now. But my first film festival (experience) was with 'That Girl in Yellow Boots' at Venice International Film Festival. I remember asking the festival director where I can find buyers in the market. Who are they and how does one start?" Monga said at the ongoing Mumbai Film Festival.

Speaking at a panel discussion on 'Alternate Distribution Plan for Indie Films", she recalled: "I was told it takes at least three years to know people. It was a time-consuming process, but it helped me a lot to be constantly in the market with films from our company. I constantly kept meeting people on behalf of our films."

Monga is the co-founder of Sikhya Entertainment and CEO of Anurag Kashyap Films Pvt Ltd, which she joined in 2009.

"It is a slow process of starting to know people, understanding how the market works and delivering what is needed, and to understand the know-how of taking Indian independent films to global markets... it takes time," said Monga, known for being associated with films such as "Shaitan", "Gangs of Wasseypur" and "The Lunchbox".

"While treading a new market, it is also important to understand what their likes and dislikes are because our films are of a different scale. It is difficult because international markets are handled by sales agents. I spent so much travelling around the world and meeting these agents," she added.

Monga was also joined by French distributor Isabella Dubar, angel investor Nandini and film critic Shubhra Gupta.

IANS

Source: IANS

 
 
 

blog comments powered by Disqus

Latest stories

Matt LeBlanc Joins Top Gear as Co-Host
Matt LeBlanc Joins Top Gear as Co-Host
Matt LeBlanc of Friends fame is to co-host the television program titled Top Gear.
 
 
Sports Illustrated Swimsuit 2016 Edition Features Gigi Hadid
Sports Illustrated Swimsuit 2016 Edition Features Gigi Hadid
Sports Illustrated has revealed that Victoria's Secret model Gigi Hadid is back for the 2016 Sports Illustrated Swimsuit Edition.
 
 
Nina Agdal is Back in Sports Illustrated Swimsuit 2016 Edition
Nina Agdal is Back in Sports Illustrated Swimsuit 2016 Edition
Sports Illustrated has revealed the first swimsuit models featured in the 2016 Sports Illustrated Swimsuit Edition.
 
 
Miley Cyrus Confirms to Work in Woody Allen’s Amazon Series
Miley Cyrus Confirms to Work in Woody Allen’s Amazon Series
Miley starts her new year with returning to acting as she is cast in Woody Allen’s new Amazon series.