Adam Levine launches fragrance

Feb 7 2013, 8:28pm CST | by

Adam Levine launches fragrance

Adam Levine launched his debut scent with a party at the Premiere Fragrance Installation in Los Angeles on Wednesday (02.06.13).

The Maroon 5 frontman threw a huge bash to celebrate the creation of his eponymous fragrance range which will go on sale in Macy's department store later this month and Adam revealed he is thrilled with the results.

Speaking at the party, he said: "It smells really good. I couldn't conceive the idea of not loving whatever it was. The task was to make something that I would wear. So that was a process and we finally came to a great conclusion and it smells great. I fully endorse it and I'm really happy because it has my name on it."

Adam has created both a women's and men's scent and insisted it was important to do both.

He previously said: "We had to come to terms with the reality that we have a very big female fan base. If you're thinking with your business hat on, you have to think that a lot of the people who are initially checking this out are probably women. But at the same time, as a man, I wanted to create something that I would feel comfortable wearing."

Source: Bang Showbiz

 
 
 

<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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