Jan 29 2013, 3:06am CST | by Luigi Lugmayr
New Delhi, Jan 29 — Designer Samant Chauhan, who hails from a village near Bhagalpur in Bihar, is set to open his first flagship store in Patna. He feels tier-II and tier-III cities are witnessing tremendous growth in terms of fashion and lifestyle.
"I am launching my first flagship store in Patna in the first week of February this year. I am really looking forward to that," Chauhan told IANS.
"I have another store opening in the capital (New Delhi), but I wanted to start the Patna store first," added the designer.
His label, Samant Chauhan, is stocked in multi-designer stores across India and abroad.
"I think people are crazy about fashion there, but it's just that they don't have options. There is so much potential in small cities. A designer's job is to explore the possibilities and this is what I am trying to do," he added.
He is already doing his bit by creating his luxury pret collection, using traditional Bhagalpuri hand-woven silk, and reaching out to the global market.
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